High Impact
Optimize Your Marketing Budget. Think Low Cost High Impact!
To re-cap, your marketing plan which as in preview segments, discussed the various value propositions which help to define a positioning statement. You have also identified your primary and secondary target segments using demographics and psychographics. Matching your product value propositions and target segments, you begin exploring your marketing mix.
You apply the relevant touch-point strategies, be it a coupon, or press ad or internet marketing, to your marketing plan with the intention to generate leads for sales conversion.
Enter the Marketing Budget Plan. This is a plan which serves as a reality-check to you in terms of affordability. Up till now, you have been freely exploring the various marketing strategies and tactics to apply to your business. Now is the time to apply a dollar amount to each of your proposed marketing strategies. Unless you have really deep pockets, likelihood is that you will start to tweak the tactics to suit your budget.
Think Low Cost High Impact Marketing at onset.
Make it a conscious habit until it becomes subconsciously part of you. That way you need much less tweaking on the budget. Imagine how much ad money you have to spend in order to achieve at least 7 times to be seen or heard before you can influence a buy on your product. There are however, ways to achieve Low Cost High Impact Marketing.
More Could Be Less. So Niche your market segments.
Yes, focus on select potential target segments which your product directly maps their needs. What is an ad message when it has extensive reach but appeals to less relevant targets? Would you rather that you focus your ad message to the relevant and willing target segments? And, with a direct need for your product, you are reducing the rejection reasons they have about buying your products. Selling to these groups hence becomes easier with lesser objections.?
Collaborate, Don’t compete.
This is especially true if you run a small business which has limited resources both financially and physically. Forge strategic alliances with other small businesses of similar nature or become a major link in their business supply chain. This gives you stronger bargaining power and potentially opens up new distribution channels for you.
Member-get-Member scheme, referral plan or whatever you term it, it still is word-of-mouth marketing.
Not just the Banks do it. And you can do it too! But it has worked since time in memorial. Why? Because people believe people whom they know, who have tried and test your product and genuinely recommend to one another the goodness of your product.
Some food for thought for the CMOs, CFOs and financial controllers of your businesses..
About the Author
Yoshiko Choy is an entrepreneur and a management consultant in business & marketing with 17 years of experience in Locals & MNCs as well as an avid online marketer. She holds an Executive MBA from the California State University. Read about business & marketing management trends at http://businessfast4ward.com. Also get the latest reviews on online niche marketing at http://onlinenichemarketing.org.
High Impact – M-16 History part1/5
|
|
New White Executive Armor iPhone 4G 4S High Impact Combo Hard Soft Gel Case $6.95 |
|
|
Gray Black Triangle Fusion High Impact iPhone 4G 4S Case w/ Screen Protector $9.95 |
|
|
MILTON BERLE’S LOW IMPACT/HIGH COMEDY WORKOUT DVD WORLDWIDE SHIPPING AVAIL! $6.99 |
|
|
Bra Sport Athletic Top, Champion, Blue Compression High Impact new, NWT $17.95 |
|
|
New Orange Executive Armor iPhone 4G 4S High Impact Combo Hard Soft Gel Case $6.95 |
|
|
Orange Armor Combo Hard Soft High Impact Cover Gel for Apple iPhone 4G 4S Case $8.95 |
|
|
Chrysler Power 7/97, The “E” Body Story, High Impact Paints, Shaker Hoods $9.99 |
|
|
High Impact Best Selling Sports Performance Motivation Hypnosis CD $8.69 |
|
|
New Black Executive Armor iPhone 4G 4S High Impact Combo Hard Soft Case Gel $6.95 |
|
|
New Lavender Executive Armor iPhone 4G 4S High Impact Combo Hard Soft Case Gel $6.95 |
|
|
New Blue Executive Armor iPhone 4G 4S High Impact Combo Hard Soft Case Gel $6.95 |
|
|
Black White Zebra Combo Hard Soft Gel High Impact iPhone 4 4S Armor Case Cover $9.95 |
|
|
New Green Executive Armor iPhone 4G 4S High Impact Combo Hard Soft Gel Case $6.95 |
|
|
White Armor Combo Hard Soft High Impact Cover Gel for Apple iPhone 4G 4S Case $8.95 |
|
|
New Baby Pink Executive Armor iPhone 4G 4S High Impact Combo Hard Soft Gel Case $6.95 |
|
|
Buck QuickFire Knife Blue High Impact ETP Handles NEW $42.79 |
|
|
Red Armor Combo Hard Soft High Impact Cover Gel for Apple iPhone 4G 4S Case $8.95 |
|
|
New Purple Armor Protection iPhone 4G 4S High Impact Combo Hard Soft Case Gel $9.99 |
|
|
Change Your Job, Change Your Life: High Impact Strateg $5.32 |
|
|
New Orange Executive Armor iPhone 4G 4S High Impact Combo Hard Soft Gel Case $6.95 |
|
|
1 Pack 25 Postcard SLEEVES High Impact Rigid Protector Holder Non PVC 5¾” x 3¾” $16.99 |
|
|
5x High Impact Plastic Rear Lens Cover+Camera Body For Nikon D1X/D2X/D3X/D40X $5.69 |
|
|
New Blue/Black Executive Armor iPhone 4G 4S High Impact Combo Hard Soft Case Gel $4.95 |
|
|
AR Plate 8×8-1/2×3/4 Abrasive/Impact Resistant High Strength Metal Working $12.25 |
|
|
T1 Plate A 514 10x12x1 Impact Resistant High Strength Metal Working $27.00 |
|
|
AR Plate 16-3/8x8x1/2 Abrasive/Impact Resistant High Strength Metal Working $15.35 |
|
|
AR Plate 9x13x3/4 Abrasive/Impact Resistant High Strength Metal Working $21.00 |
|
|
WHOLESALE MEN’S HIGH IMPACT CZ BLING BLING WATCH -MMB9236BK-USA SELLER $18.99 |
|
|
CP-7750 1/2″ dr. High Torque Air Impact Wrench, TURBO I have 8 available $259.95 |
|
|
White Armor Combo Hard Soft High Impact Cover Gel for Apple iPhone 4G 4S Case $6.95 |
|
|
New Baby Pink Executive Armor iPhone 4G 4S High Impact Combo Hard Soft Gel Case $6.95 |
|
|
Nice Trio of Civil War Mushroomed/High Impact Bullets- Dug Cold Harbor, Virginia $11.99 |
|
|
HIGH IMPACT CARRY CASE W/COMPARTMENTS (#89-601OC) $43.25 |
|
|
Dior Addict Lipcolor High Impact 959 RED DESIRE RARE $19.75 |
|
|
HIGH IMPACT CARRY CASE W/FOAM INSERTS (#89-601BF) $38.00 |
|
|
HIGH IMPACT CARRY CASE W/FOAM INSERTS (#89-602OF) $52.00 |
|
|
HIGH IMPACT CARRY CASE W/COMPARTMENTS (#89-602OC) $54.50 |
|
|
New Clinique High Impact Mascara $1.99 |
|
|
HIGH IMPACT CARRY CASE W/COMPARTMENTS (#89-601BC) $43.25 |
|
|
High Impact Rear Lens Cover+Camera Body+52mm Lens Hood For Nikon D1X/D2X/D40X $4.55 |
|
|
Gold’s Gym 6 Piece High Impact Puzzle Mat For a Comfortable Workout Fitness Area $29.99 |
|
|
HIGH IMPACT PROFESSIONAL CARRY CASE (#89-600B) $20.00 |
|
|
HIGH IMPACT CARRY CASE W/FOAM INSERTS (#89-602BF) $52.00 |
|
|
10x High Impact Plastic Rear Lens Cover+Camera Body For Nikon D100/D200/D300/D70 $9.30 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
Anita Model 5529 High-Impact Momentum No Wire Sport Bra $62.10 |
|
|
HIGH IMPACT CARRY CASE W/FOAM INSERTS (#89-601OF) $38.00 |
|
|
#15387 MADE IN USA HIGH IMPACT BLACK BEZEL 10,000 HOUR 2″ HOURMETER (u) $25.00 |
|
|
CLINIQUE HIGH IMPACT EYE SHADOW QUAD POLAR BLUE $13.43 |
|
|
#2078 NEW KAL EQUIP INDUCTIVE TIMING LIGHT-PROFESSIONAL TYPE HIGH IMPACT CASE(u) $25.00 |
|
|
New ENELL HIGH IMPACT SPORTS BRA sz 6 46DD 46DDD 48D 48DD EXERCISE SUPER SOFT $31.01 |
|
|
Cool Attic CX2121 Automatic Gable Vent Shutter High Impact 1pc ABS Cycolac Frame $42.59 |
|
|
New Orange Executive Armor iPhone 4G 4S High Impact Combo Hard Soft Gel Case $8.95 |
|
|
New Green Executive Armor iPhone 4G 4S High Impact Combo Hard Soft Case Gel $9.99 |
|
|
Super High Impact (Sega Genesis, 1992) $0.99 |
|
|
High Impact Set C Retelling: “Twelfth Night” Mr Steve Barlow, Mr Steve Skidmore $4.25 |
|
|
New Purple Executive Armor iPhone 4G 4S High Impact Combo Hard Soft Case Gel $9.99 |
|
|
New Lavender Executive Armor iPhone 4G 4S High Impact Combo Hard Soft Case Gel $6.95 |
|
|
Alo Radiant Sports Bra High Impact Blue/Black Medium $24.99 |
|
|
HIGH IMPACT PROFESSIONAL CARRY CASE (#89-600O) $20.00 |
|
|
HIGH IMPACT CARRY CASE W/COMPARTMENTS (#89-602BC) $54.50 |
|
|
RPM 81182 Spindle Blocks, High Impact: B3, T3 $5.99 |
|
|
Clinique High Impact Eyeshadow Quad in Teddy Bear Brown (w/ Bonus) $14.00 |
|
|
BN MARKS & SPENCER HIGH IMPACT SPORTS BRA BLACK SIZE 36E $7.89 |
|
|
Clinique {ROSETTE} High Impact Lipstick SPF 15 {.14oz Fullsize} $15 value $6.99 |
|
|
BN MARKS & SPENCER HIGH IMPACT SPORTS BRA BLACK SIZE 34G $7.89 |
|
|
FIVE TEN IMPACT 2 HIGH SHOES FREERIDE DOWNHILL BLACK SHOE LOW 5.10 FIVETEN 510 $124.24 |
|
|
High Impact $8.99 High Impact |
|
|
Wear Guard High Impact $546.46 Wear Guard High Impact |
|
|
Impact $5.99 Wyman Ford is tapped for a secret expedition to Cambodia . . . to locate the source of strangely beautiful gemstones that do not appear to be of this world. A brilliant meteor lights up the Maine coast . . . and two young women borrow a boat and set out for a distant island to find the impact crater. A scientist at the National Propulsion Facility discovers an inexplicable source of gamma rays in the outer Solar System. He is found decapitated, the data missing. High resolution NASA images reveal an unnatural feature hidden in the depths of a crater on Mars . . . and it appears to have been activated. Sixty hours and counting. |
|
|
Notebook Mobile Workstation High Impact $196.99 NOTEBOOK MOBILE WORKSTATION HIGH IMPACT |
|
|
M18 High Torque Impact Wrenches $280.55 M18 High Torque Impact Wrenches |
|
|
High Impact Cvs $7.95 In High impact CVs recruitment specialist John Middleton helps determined applicants make a brilliant first impression. |
|
|
High Impact Mascara – 01 Black $22.99 High Impact Mascara – 01 Black by Clinique for Women – 0.28 oz Mascara |
|
|
High Impact Portrait Photography $23.95 Examining the creative process behind portrait photography for media and advertising, this book will help photographers create and sell portraits that look like they were pulled from the latest fashion magazine. Creating portraits of men, women, couples, teens, children, and families, this guide explores a variety of simple techniques for adding a high-impact feel to photography. In some instances, unconventional posing adds the right flair to a shot; in others, alternative processing of the film adds a dramatic blast of color. Creative props, action shots, and clothing selection also help add impact to portraits. Also shown is how these techniques can easily be implemented in either the studio or on location. |
|
|
High Impact Hospitality $2.49 High Impact Hospitality provides a detailed and highly entertaining blueprint for improving your performance and value as a hospitality manager. The author outlines a trademarked approach to create Leadagers – Leaders Who Manage – Managers Who Lead. LeBlanc stresses that Leadagers make more money — for the company and for themselves. This is a must read for frontline food & beverage managers. |