Door Contacts Recessed
The Recession: Who Will Survive? What All Businesses Should Know
THE RECESSION: WHO WILL SURVIVE? What all businesses should know
In the past the beauty industry has proven to be recession proof, but there is no question that the recent economical crisis has left salon and spa owners across the country feeling a lot of pressure. Here are a few tips to help you focus on what you can and should do during this time for your salon or spa:
Use This Time To Re-evaluate
Be assured that the economic crisis we are facing will come to an end. And when it does, you have two choices. You can choose to come out as a stronger business with an edge over your competitors or complacently continue on the same path as before. Your choice depends directly on the actions you take now. Like all businesses, salon and spa owners who choose to use their time wisely in the face of adversity are and will continue to be the institutions that are the “ones to watch”, the “trend?setters” and the ones who “set the standard of excellence for others to follow.” With less clients coming through the doors of your salon or spa, your newly?found time should be looked at as an opportunity to revisit areas of your business that have been neglected. Time well spent now will solidify your foundation for the future and guarantee you are better equipped to know how to thrive when faced with the next economical hardship.
Conduct a Financial Analysis
Your first “investment” should be to revisit your finances. Often times during a recession, owners ask themselves, “How can I generate more revenue?” When the economy is not able to support sales via your clients, cutting costs alone can be the solution you need until the economy stabilizes. Some questions to ask yourself when doing a financial analysis of your business include:
- How can I increase my ROI (Return on Investment)?
- What are my current expenses?
- Where can I decrease costs without compromising quality?
- Do I have effective budgets in place?
- When was the last time I did a competitive analysis of my supply vendors?
- Is the cost of payroll too high and is my current pay structure effective?
- Are my employees effectively meeting their sales goals and being held accountable?
The answers to all of these questions are no surprise to a salon or spa owner who runs a successful business. If you don’t know the answers to all of these questions off the top of your head, it is an indication that you need to grow in order to help your business survive. Overcoming an economical hardship does not take a miracle, only a proper plan that is followed on a daily basis and re?evaluated periodically to update it as needed. Analyzing your past financial records will give you the best indication of if you are gaining prosperity, breaking even or heading for a loss. Know where you stand at all times. A financial analysis is the most valuable investment you can make and now is the time to do it.
Marketing Solutions and Team Execution
When sales are down, the first instinct of many business owners is to invest in a marketing campaign. The intention is to offer an enticing discount that will generate a large volume of clients to make up for a lack of revenue. This may be a good solution, but if business is slow due to a
crumbling economy, you have to be strategic in your selection and execution of the right marketing promotion (see my other article). Some important questions to ask your self when planning a marketing campaign to generate business on a tight budget include:
- What is my target market and what method of advertising will best reach that demographic?
- Is the cost of this marketing campaign higher than the expected rate of return?
- Is my offer enticing enough to bring in the volume of clients I need and can I afford such an enticing discount?
These questions, among others, are critical to ask yourself before launching any marketing campaign and the answers will determine what type of campaign, if any, you choose. Radio advertisements and direct mail pieces often reach the largest volume of potential clients while less formal SMS campaigns could be more cost effective and allow you to target your customers more effectively. Be strategic with everything from the length of time and dates you run your promotion to having a plan in place on how to retain these coupon-savvy clients when they do come into your salon or spa.
Schedule a mandatory staff meeting to inform your team about all details of the current promotion. The meeting should
emphasize that it will be the goal of each employee to rebook the clients they receive from this promotion and therefore retain the new client. After all, having the clients come back is the goal. A well?informed staff demonstrate intelligence, good communication and is key to making a positive lasting impression on a new client. Set up an incentive program for the team member who rebooks the most clients during the duration of the promotion. Remember, your team is feeling the crunch of the economy too and a little incentive can make a world of difference. If you don’t opt to use a monetary reward, schedule your highest re?booking producer a day of salon services with a complimentary lunch.
If you haven’t already got salon management system now might the time to invest in one. The technology can help you capture valuable client data, monitor financial performance, identify weaknesses with your business, reduce overheads, implement staff incentives, design promotions, send out promotional data via SMS and evaluate the effectiveness of campaigns. All of which can help improve your bottom line. The Studio Tracker software system encompasses all these features and prices start from just £9 a week. Check out www.studiotracker.co.uk for your free 30 day trial or contact lauren.mather@studiotracker.co.uk for more info.
About the Author
I have a Bsc in Psychology (Hons) from the University of Sheffield and an MA in Advertising and Marketing from Leeds University Business School. I am now working as a marketing associate for a small business to business software firm who specialise in CRM software solutions.
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1 RECESSED 3/8 DOOR or WINDOW SECURITY SYSTEM CONTACT $2.99 |
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CONTACTS $127.5 Excellent Condition Used |
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Broan-NuTone 602 Single Door Recessed Cabinet $92.35 Broan-NuTone Single Door Recessed Cabinet 602 Versatile Louver Door cabinets provide additional storage yet are cleverly concealed. The unfinished pine louver door is ready to be painted or stained to match your bath or powder room. Or, choose a white molded polystyrene door (model 615 only) that does not require a finish. Broan-NuTone Single Door Recessed Cabinet 602 Features: Mounting: Recessed Overall Size: 16″ x 24″ Wall Opening: 14″ x 18″ x 2-1/2″ Unfinished pine arch top door Steel cabinet 2 Adjustable shelves Magnetic door catch |
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Broan-NuTone 606 Single Door Recessed Cabinet $92.35 Broan-NuTone Single Door Recessed Cabinet 606 versatile Louver Door cabinets provide additional storage yet are cleverly concealed. The unfinished pine louver door is ready to be painted or stained to match your bath or powder room. Or, choose a white molded polystyrene door (model 615 only) that does not require a finish. Broan-NuTone Single Door Recessed Cabinet 606 Features: Mounting: Recessed Overall Size: 16″ x 22″ Wall Opening: 14″ x 18″ x 3-1/2″ Unfinished pine flat top door Steel cabinet 2 Adjustable shelves Magnetic door catch |
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Broan-NuTone 609 Single Door Recessed Cabinet $102.27 Broan-NuTone Single Door Recessed Cabinet 609 Versatile Louver Door cabinets provide additional storage yet are cleverly concealed. The unfinished pine louver door is ready to be painted or stained to match your bath or powder room. Or, choose a white molded polystyrene door (model 615 only) that does not require a finish. Broan-NuTone Single Door Recessed Cabinet 609 Features: Mounting: Recessed Overall Size: 16″ x 26″ Wall Opening: 14″ x 24″ x 3-1/2″ Unfinished pine flat top door Steel cabinet 2 Adjustable shelves Magnetic door catch |
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Broan-NuTone 615 Single Door Recessed Cabinet $67.16 Broan-NuTone Single Door Recessed Cabinet 615 Versatile Louver Door cabinets provide additional storage yet are cleverly concealed. The unfinished pine louver door is ready to be painted or stained to match your bath or powder room. Or, choose a white molded polystyrene door (model 615 only) that does not require a finish. Broan-NuTone Single Door Recessed Cabinet 615 Features: Mounting: Recessed Overall Size: 16″ x 24″ Wall Opening: 14″ x 18″ x 2-1/2″ White grained wood look White polystyrene cabinet 2 Fixed shelves Magnetic door catch Molded Body ONLY |
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Broan-NuTone 622 Single Door Recessed Cabinet $90.82 Broan-NuTone Single Door Recessed Cabinet 622 This steel door of the Hideaway can be painted or wallpapered to visually blend with any wall finish. This hidden storage solution can be installed for left or right-hand door opening, and secures with a magnetic latch. Broan-NuTone Single Door Recessed Cabinet 622 Features: Mounting: Recessed Overall Size: 16-1/4″ X 21-1/2″ Wall Opening: 14″ x 18″ x 3-1/2″ Steel door Piano hinge Reversible single door hinge Steel cabinet body 2 adjustable, polystyrene shelves |
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Broan-NuTone 1438 Single Door Recessed Cabinet $100.74 Broan-NuTone Single Door Recessed Cabinet 1438 Simple, clean Polished-edge design enables this tri-view mirror with built-in top lights to complement a wide range of decorating styles. Broan-NuTone Single Door Recessed Cabinet 1438 Features: Mounting: Recessed Overall Size: 16″ x 26″ Wall Opening: 14″ x 24″ x 3-1/2″ Steel body 3 adjustable steel shelves Piano hinge Reversible door for left or right hand opening |
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Broan-NuTone 664 Single Door Recessed Cabinet $129.74 Broan-NuTone Single Door Recessed Cabinet 664 To create the appearance of a continuous wall mirror, our recessed Illusion cabinets feature unique Eurostyle hinges that allow the door to close only 1/4″ off the surface. It’s the consummate solution to design simplicity. Broan-NuTone Single Door Recessed Cabinet 664 Features: Mounting: Recessed Overall Size: 13″ x 36″ Wall Opening: 12″ x 34-1/4″ x 3-1/2″ 5/16″ projection from wall to face of mirror door 3 adjustable glass shelves Frameless, polished-edge, premium float glass mirror door Spring-loaded, magnetic door catch White, baked-on enamel finish Reversible, left-hand or right-hand door opening Includes mounting hardware |
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Broan-NuTone 1447 Single Door Recessed Cabinet $148.82 Broan-NuTone Single Door Recessed Cabinet 1447 This easy-to-clean, corrosion-resistant single door cabinet features high luster, stainless steel construction and a bright satin finish. Combined with a 1/2″ beveled-edge door mirror, the Stainless Steel Body provides a high-tech look at a modest price. Broan-NuTone Single Door Recessed Cabinet 1447 Features: Mounting: Recessed Overall Size: 16″ x 20″ Wall Opening: 14″ x 18″ x 3.5″ Beveled-edge mirror Stainless steel construction 2 adjustable glass shelves Reversible door for left and right hand opening Piano hinge |
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Broan-NuTone 1448 Single Door Recessed Cabinet $177.06 Broan-NuTone Single Door Recessed Cabinet 1448 This easy-to-clean, corrosion-resistant single door cabinet features high luster, stainless steel construction and a bright satin finish. Combined with a 1/2″ beveled-edge door mirror, the Stainless Steel Body provides a high-tech look at a modest price. Broan-NuTone Single Door Recessed Cabinet 1448 Features: Mounting: Recessed Overall Size: 16″ x 26″ Wall Opening: 14″ x 24″ x 3″ Beveled-edge mirror Stainless steel construction 3 adjustable glass shelves Reversible door for left and right hand opening Piano hinge |
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Broan-Nutone 868P24SSG Single-Door Recessed Cabinet $193.85 Broan-Nutone 868P24SSG Single-Door Recessed Cabinet Broan-Nutone 868P24SSG Single-Door Recessed Cabinet Features: Mounting: Recessed Overall Size: 16″ x 26″ x 4-1/2″ Wall Opening Size: 14″ x 24″ x 3-1/2″ Stainless steel construction 3 Adjustable galss shelves Piano hinge 1/2″ Beveled edge exterior mirror Reversible for left or right hand opening |
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Broan-NuTone 1358 Single Door Recessed Cabinet $198.43 Broan-NuTone Single Door Recessed Cabinet 1358 The Cameo Oval brings a touch of elegance to any room. Its frameless, 1″ beveled-edge premium float glass mirror is supported by heavy-gauge steel construction. Adjustable shelves and a convenient reversible door are included in this perfect complement for powder rooms and pedestal lavatories. Broan-NuTone Single Door Recessed Cabinet 1358 Features: Mounting: Recessed Overall Size: 24″ x 36″ Wall Opening: 14″ x 24″ x 3-1/2″ Steel construction Adjustable shelves Premium float glass mirror Piano hinge Frameless beveled edge Door reversible for left or right hand opening |
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Broan-NuTone 1451 Single Door Recessed Cabinet $99.22 Broan-NuTone Single Door Recessed Cabinet 1451 Horizon features the quiet elegance of beveled-edge design. A wide selection of tri-view and single-door models with optional matching light bars make this classic model a good fit for any size room or decor. Broan-NuTone Single Door Recessed Cabinet 1451 Features: Mounting: Recessed Overall Size: 16″ x 26″ Wall Opening: 14″ x 18″ x 3-1/2″ Steel construction Single view door 2 polystyrene shelves Frameless beveled-edge glass mirror Piano hinge Matching light fixture available |
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Broan-NuTone 8128 Single Door Recessed Cabinet $129.74 Broan-NuTone Single Door Recessed Cabinet 8128 Classic design comes alive in the painted white wood or solid blond-finished oak of the Prairie. Striking when displayed alone or in pairs, the Prairie is also available in to tri-view models. Optional light fixtures feature clear glass shades and brass fittings. Broan-NuTone Single Door Recessed Cabinet 8128 Features: Mounting: Recessed Overall Size: 17-3/8″ x 27-3/8″ Wall Opening: 14″ x 24″ x 3-1/2″ Steel construction Piano hinge Matching light available Reversible door for left or right hand opening Single door |
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Broan-NuTone 1459 Single Door Recessed Cabinet $67.16 Broan-NuTone Single Door Recessed Cabinet 1459 Horizon features the quiet elegance of beveled-edge design. A wide selection of tri-view and single-door models with optional matching light bars make this classic model a good fit for any size room or d ÃÂâ ‘ à. Broan-NuTone Single Door Recessed Cabinet 1459 Features: Mounting: Recessed Overall Size: 16″ x 26″ Wall Opening: 14″ x 24″ x 3-1/2″ Steel construction Single view door 3 steel shelves Frameless beveled-edge glass mirror Piano hinge Matching light fixture available |
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Broan-NuTone 8120 Single Door Recessed Cabinet $123.64 Broan-NuTone Single Door Recessed Cabinet 8120 Classic design comes alive in the painted white wood or solid blond-finished oak of the Prairie. Striking when displayed alone or in pairs, the Prairie is also available in two tri-view models. Optional light fixtures feature clear glass shades and brass fittings. Broan-NuTone Single Door Recessed Cabinet 8120 Features: Mounting: Recessed Overall Size: 17-3/8″ x 27-3/8″ Wall Opening: 14″ x 18″ x 3-1/2″ Steel construction Piano hinge Matching light available Reversible door for left or right hand opening Single door |
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Broan-Nutone 868M22XWHZ Single-Door Recessed Cabinets $50.37 Broan-Nutone 868M22XWHZ Single-Door Recessed Cabinets Horizon features the quiet elegance of beveled-edge design. A wide selection of tri-view and single-door models with optional matching light bars make this classic model a good fit for any size room or decor. Broan-Nutone 868M22XWHZ Single-Door Recessed Cabinets Features: Mounting: Recessed Overall Size: 16″ x 22″ x 4-1/2″ Wall Opening Size: 14″ x 18″ x 3-1/2″ Frameless beveled edge glass mirror with sealed edges Plastic body Single view door 2 Adjustable plastic shelves Piano hinge Reversible for left or right hand opening |
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Broan-NuTone 868P34WH Single-Door Recessed Cabinet $97.69 Broan-NuTone 868P34WH Single-Door Recessed Cabinet Horizon features the quiet elegance of beveled-edge design. A wide selection of tri-view and single-door models with optional matching light bars make this classic model a good fit for any size room or decor. Broan-NuTone 868P34WH Single-Door Recessed Cabinetr Features: Mounting: Recessed Overall Size: 16″ x 36″ x 4-1/2″ Wall Opening Size; 14″ x 34″ x 3-1/2″ Frameless beveled edge glass mirror Painted steel body Single view door 3 Adjustable painted steel shelves Piano hinge Reversible for left or right hand opening Single-Door Recessed Cabinets |
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Broan-NuTone 1454 Single Door Recessed Cabinet $112.95 Broan-NuTone Single Door Recessed Cabinet 1454 Like a multi-faceted gemstone, the octagonal Mirage mirror is framed in a 1/2″ beveled edge. Optional sidelights with clear glass shades feature the same beveled-edge mirror treatment on rectangular backplates. Broan-NuTone Single Door Recessed Cabinet 1454 Features: Mounting: Recessed Overall Size: 18″ X 27″ Wall Opening: 14″ X 18″ X 3-1/2″ Steel construction Adjustable polystyrene shelves Premium float glass mirror Piano hinge Matching light fixture available Frameless beveled glass Door reversible for left or right hand opening |